Press Releases

July 2020

For Immediate Release: LONDON: 29 July 2020

The 1966 World Cup Final – As You’ve Never Seen It Before

On its 54th anniversary, England’s dramatic 1966 World Cup Final win over West Germany will be broadcast in full on the FIFA YouTube Channel on Thursday 30 July at 16:00 CEST (15.00 UK time).

Fans across the world will be able to watch the whole match in the company of England’s hat-trick hero Sir Geoff Hurst, presenter Gabby Logan and ex-England player and manager Glenn Hoddle. The team will be joined by other football stars including Alex Scott, Jürgen Klinsmann and Roy Hodgson.

The build-up before the match will show England’s route to Wembley and see Gabby Logan interviewing Sir Geoff Hurst – the only man to have scored a World Cup Final hat trick – about tactics, nerves and how it felt to walk out onto the pitch on that special day. 

Final Replay ’66 was produced by Final Replay Limited and Whisper Films Limited during lockdown in the UK. FIFA granted the rights to the original game footage, for this first-of-its-kind global viewing event.

Viewers of this unique format on FIFA’s YouTube Channel will see rarely broadcast dramatic colour footage, and be able to re-live the game as if they had been at Wembley on the afternoon of the final.

With historic commentary, expert football analysis and chat, Final Replay ’66 also includes footage of Muhammad Ali arriving with his entourage to enjoy the game, The Queen greeting the teams ahead of kick-off and Captain Bobby Moore’s celebrations after England’s famous win.

The original broadcast of Final Replay ’66 raised over £500k for the National Emergencies Trust’s Coronavirus Appeal when it aired on Channel 4 on 7 June 2020. It reached 2.8m people in total across the UK, with an average audience of 1m and a peak audience of 1.4m viewers. The broadcast won its slot as the most watched UK TV programme when it was transmitting with a peak share of 13.1%.

Final Replay ’66 also achieved stunning ratings in its slot, with an average audience uplift of 115% over the 3 hour period, including remarkable uplifts of 200% for both ABC1 Adults and Men Over 16. In addition to the dramatic rise in male viewers, the Final Replay ‘66 audience profiled 41% female, higher than average for a sports programme in the UK.

Sir Geoff Hurst said: “It was a special day for England fans all over the world back in 1966 and I am sure that the rebroadcast by the Final Replay team and FIFA on the 54th anniversary of the game on Thursday 30th July will be enjoyed by fans at home and abroad – many of whom may never have seen the game in full length before.”

Neil Canetty-Clarke from Final Replay said: “The 1966 Final was watched by over 32 million people, the largest ever audience in UK history – it’ll be exciting to see how many of FIFA Channel’s 8.8 million viewers watch Final Replay ’66 around the world exactly 54 years on. Thank you to the many people who helped us make the show during lockdown and raise over £500k for charity.”